If you’re a motorcycle enthusiast, there’s one event that should be on your bucket list – Sturgis. This annual gathering of bikers from around the world is a celebration of all things motorcycle. The Sturgis Rally has a long and storied history, dating back to 1938 when the first official event was held. What started as a small gathering of motorcycle enthusiasts has since grown into the largest motorcycle rally in the world, attracting hundreds of thousands of riders each year.
The Sturgis Rally is a week-long celebration of motorcycles and the freedom of the open road. From the moment you arrive in Sturgis, you’ll be immersed in a sea of bikes, leather, and the unmistakable roar of engines. The atmosphere is electric, with a sense of excitement and anticipation in the air.
One of the highlights of the Sturgis Rally is the live music. Throughout the week, you’ll find a lineup of talented artists and bands performing at various venues in and around Sturgis.
2024 Featured Artists: Kid Rock • Theory of a Deadman • Hinder • Jelly Roll • Bad Wolves • Travis Tritt • Aaron Lewis